We are three Danish entrepreneurs who launched anew sleep in 2022. This initiative came after we felt a personal interest and need to understand and improve our own sleep. Haris, as a management consultant, had a job that demanded many hours. He distinctly felt the difference a good night's sleep made compared to a bad one in terms of daily energy and work performance. As a result, he's been interested in analyzing his sleep for several years, using a sleep tracker. Kristian and Mads have been in business together since 2014. Both have felt the significant responsibilities and work pressures affecting their habits, sleep, and overall health. This concern grew over the recent years, leading them to restructure their daily lives, placing a high priority on well-being, health, and sleep.

The common thread is that all of us realized the importance of sleep for our well-being and happiness. When we discovered that societal trends are heading in the wrong direction (nearly half of Danes struggle with sleep, and more than one-third of young people experience stress, anxiety, and loneliness), we decided to launch anew sleep. We want to contribute positively to the sleep and well-being of the people

We exist to serve our customers. We're not motivated merely to sell a blanket or a cover. We're driven to assist our customers in achieving better sleep, allowing them to have the energy and enthusiasm to be the best version of themselves every day. We aim to accomplish this by developing innovative quality products that can alleviate their sleep problems. However, we prioritize assisting our customers with any questions, doubts, or service needs they may have regarding sleep. We provide help with a smile and promise to be a positive aspect of your day - whether you reach out to us via chat, email, or phone.

We strive to be excellent, attentive, and honest in our advice and treatment of our customers. That's our promise to you, and we take pride in it. This commitment has resulted in many positive reviews on Trustpilot, which we are very proud of.