Privacy Policy
Information about our processing of your personal data, etc.
We are the data controller - how to contact us?
Anew Sleep ApS ("anew sleep", "us", "our", "we") is the data controller for the processing of the personal data we have received about you. You will find our contact information below.
Anew Sleep ApS
Olfert Fischers Gade 4b, 1311 Copenhagen K
CVR no.: 43077384
Phone: +45 61 10 20 23
Email: hej@anewsleep.com
When you use anewsleep.com, you accept our processing of your personal data in the manner described in this policy. We work diligently to process and protect your data in a responsible and accountable manner.
In the privacy policy, we provide information about the purposes for which we process personal data about our visitors, how we protect them, and the rights you have as a visitor.
The purposes of our processing of personal data, types/categories of information, and the legal basis for the processing of your personal data
When you use our website, we collect the following personal data:
- Types of personal data:
- IP address, type of device and browser, search terms, network location, usage patterns, which products are visited and added to the cart, newsletter subscriptions (only with active consent from you; name, email address, phone number, product preferences).
- Purposes: Optimization of the website, collection of knowledge and statistics about sleep and the use of weighted blankets, and marketing of anew sleep's products as well as generating marketing permissions for anew sleep. The legal basis for our processing of your personal data follows from:
Where your personal data comes from:
- The General Data Protection Regulation Article 6, 1, litra a, b, c and f
- Cookie Order § 3
The legal basis for our processing of your personal data follows from:
- Our sources of the information we collect about our visitors as mentioned above are through browser cookies, provided that consent is given to our cookie policy.
- We work diligently not to collect or share personally identifiable data that is not strictly necessary for the normal operation of our business.
Sharing of personal data:
- Anew sleep may share your personal data with suppliers, partners, related companies, tools, and digital media in accordance with our normal business operations.
- If you have given us consent through our cookie consent form, we receive and share technical and statistical data with digital services such as Shopify, Google, Meta, Snapchat, Pinterest, TikTok, Klavyio, Sleeknote, and others. We share and receive technical data that helps us target advertising and marketing, measure the effectiveness of our marketing, and track user behavior on our site, and similar purposes.
- We reserve the right to disclose your information to relevant public authorities if we are faced with claims and/or obligations to do so.
- The period during which we retain your personal data may vary from tool/media to tool/media, depending on how we use the data in our operations. We have a policy not to retain data longer than necessary, and we work within the organization to ensure that data is not stored longer than makes sense and is responsible.
When you make a purchase from us, the following personal data is processed:
- Types of personal data: Name, address, company name, company address, mobile number, work phone number, email address.
- Purposes: To process, send, and deliver your order, as well as to keep statistics on sales and earnings, comply with the Accounting Act's requirements, and similar internal operational and control requirements.
The legal basis for our processing of your personal data follows from:
- The General Data Protection RegulationArticle 6, stk. 1, litra b and f
- When you make a purchase from us, you must provide the above-mentioned personal information via our checkout page for us to receive your order and payment and complete the order. You enter the information yourself and thus accept these terms regarding the processing of them.
- We share the above information about you with our payment provider and warehouse partner, as well as the relevant IT systems related to processing and completing your order. We enter data processing agreements with the suppliers and partners with whom we share your data.
- We reserve the right to disclose your information to relevant public authorities if we are faced with claims and/or obligations to do so.
- We retain the information about your purchase for 5 years, as required by the Accounting Act. After 5 years, your purchase data is deleted. In most cases, we store data securely within the EU.
- In most cases, we store data securely within the EU. In a few cases, we store data outside the EU, but only in countries and with sub-processors who store and process the data securely and according to EU standards.
- Types of personal data: Name, mobile number/phone number, email address, address, education, employment history, criminal record.
- Purposes: Processing job applications for the purpose of evaluating which employees we hire. The legal basis for our processing of your personal data follows from:
The legal basis for our processing of your personal data follows from:
- The General Data Protection Regulation Article 6, stk. 1, litra b and f
Where your personal data comes from:
- When you apply for a job with us, you must provide the above-mentioned personal information via our job page or in an email for us to receive and process your application. You enter the information yourself and thus accept these terms regarding the processing of them.
We disclose your personal data to the following recipients:
- Your job application is processed in our drive and tools in Google Business G Suite. The data is stored and processed within the EU.
- We reserve the right to disclose your information to relevant public authorities if we are faced with claims and/or obligations to do so.
Retention of your personal data:
- We keep your application and information for up to 6 months after receipt, unless you actively consent to something else. You can always withdraw your consent if you wish us to delete the information within 6 months.
- We may ask you to keep the information longer if we see a possibility of future employment. We will of course delete the information if you do not consent to longer retention.
- Your job application is processed in our drive and tools in Google Business G Suite. The data is stored and processed within the EU.
Your rights
Under the General Data Protection Regulation, you have a number of rights in relation to our processing of information about you.
If you wish to exercise your rights, please contact us.
Right to access information
In certain cases you have the right to access the information we process about you, as well as a number of additional details.
Right to rectification
You have the right to have incorrect information about yourself corrected.
Right to erasure In certain cases, you have the right to have information about you deleted before the time of our regular general deletion occurs.
Right to restriction of processing
In certain cases you have the right to have the processing of your personal data restricted. If you have the right to have processing restricted, we may only process the information - except for storage - with your consent or for the purpose of establishing, asserting, or defending legal claims or to protect a person or important public interests.
Right to object In certain cases, you have the right to object to our lawful processing of your personal data.
You can also object to the processing of your information for direct marketing.
"Right to data portability
In certain cases you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to have these personal data transferred from one data controller to another without hindrance.
You can learn more about your rights in the Danish Data Protection Agency's guidance on the rights of data subjects, which you can find at www.datatilsynet.dk.
Complaint to the Danish Data Protection Agency
You have the right to file a complaint with the Danish Data Protection Agency if you are dissatisfied with the way we process your personal data. You can find the contact information for the Danish Data Protection Agency at www.datatilsynet.dk.
Document information
This version of anew sleep's privacy policy was written on September 12, 2022."